Tell us about the innovation. What does it do, how does it help, who does it help and why is it important?

My Clinical Outcomes (MCO) is a patient and clinician-facing web-platform for remote, long-term collection and real-time analysis of patient-reported outcome measures (PROMs) in routine clinical practice. PROMs can provide valuable information about symptoms, well-being, and quality of life that may not be captured by other assessment methods. PROMs can help patients understand their progress in order to make informed decisions about treatment and their care.

MCO can help all of the below in enhancing patient care:

Patients:
• It’s user-friendly – patients can easily complete assessments at home via any device, with automated prompts and a personal dashboard to track their health journey.
• There’s enhanced engagement – by involving patients in the monitoring of their own health, MCO fosters a more collaborative and empowering care experience.

Clinical teams:
• Clinicians receive up-to-date, condition-specific insights into patient progress, enabling more informed, personalised care decisions.
• MCO can sit separately, or integrate with existing Electronic Patient Records (EPRs) and Patient Administration Systems (PAS), streamlining workflows and reducing manual data entry.
• MCO supports virtual clinics and asynchronous follow-ups, enhancing capacity and reducing unnecessary inperson visits.

Healthcare organisations:
• Hospitals can identify unwarranted variation in outcomes, benchmark performance, and optimise resource allocation to improve patient care and reduce costs.
• By automating PROMs collection and analysis, MCO reduces administrative burden and supports compliance with regulatory requirements.
• MCO helps stakeholders measure outcomes which are the engine for value based-healthcare in demonstrating the value of healthcare interventions by linking patient-reported outcomes to
clinical and financial metrics.

MCO also facilitates the submission of consistent, high-quality data to regulatory bodies (e.g. PHIN, NHS England), supporting transparency and accountability in healthcare delivery.

The clinical evidence behind electronic symptom tracking by patients is growing. A game-changing study from the USA, revealed that remotely tracking PROMs in advanced cancer, helped clinicians better support patients, leading to nearly one third reporting improved quality of life and physical function, a reduction in emergency room visits by 7% and, most importantly, patients living on average five months longer overall. If MCO were to be implemented nationally, it would be transformational for patients and potentially save the NHS millions.

PROMs are important because they provide a patient’s perspective on their health and well-being, which is crucial for understanding and improving healthcare. By collecting this data, healthcare providers can gain insights into how patients are experiencing treatment, how interventions are affecting their quality of life, and how services can be improved. PROMS also help patients track their progress, make informed decisions about their care, and feel more engaged in their healthcare journey.

Which health innovation networks have you been supported by?

We’ve had the pleasure over our >10 years existence interacting with multiple Health Innovation Networks, including Health Innovation Kent Surrey Sussex, Health Innovation East, and Health Innovation Yorkshire & Humber. Unity Insights worked with us to publish a real-world, mixed methods evaluation in the BMJ Supportive & Palliative Care Journal including health economic modelling alongside quantitative and qualitative data collection. The summary report provides an overview of the evaluation, including outcomes from the health economic modelling.

What are the plans/next steps for this innovation?

We await with excitement the publication of the government’s national cancer plan for England. We contributed to a letter published in the Journal of Cancer Policy, “Integrating ePROMs: A key opportunity for England’s National Cancer Plan” which makes a compelling case for integrating ePROMs into routine cancer treatment. “To ensure all cancer patients receive consistent, high-quality care, ePROMs must be embedded in the National Cancer Plan. These digital tools provide real-time insight into patients’ symptoms, treatment effectiveness, and long-term quality of life—helping clinicians personalise care, reduce unnecessary appointments, and improve outcomes.”

We’ve recently been shortlisted for the 2025 Health Service Journal Digital Award “Empowering Patients Through Digital” for our project with University Hospitals Sussex; “PROMs for Cancer Care Support in Sussex” so we’re excited for the award event this summer!

MCO has been partnering with University Hospitals Sussex NHS Foundation Trust since 2020 and has shown numerous benefits including reduce unplanned admission and hospitals stays. The work was also recognised by the Royal College of Physicians ‘Fix IT’ prize in 2023.

What’s your biggest piece of learning from innovating in the NHS?

Too often, patients feel like passengers on their own treatment journey, and we know that during routine appointments, only half of treatment and disease related issues get reported. By putting NHS patients in the driving seat, at the centre of their own care, allowing them to remotely track and report their symptoms more frequently, and combining that with specialist, supportive care services – we can help the NHS spot and tackle issues more quickly and this in turn improves quality of life and reduces their need for emergency care, – all of which saves the NHS money.
MCO’s platform has been successfully implemented across various NHS trusts, demonstrating our capacity to handle diverse patient populations and clinical settings. This scalability is crucial for addressing the complex and varied needs of the NHS. It is essential that digital health solutions, like ours, are flexible, seamlessly integrate into existing systems and pathways, and are scalable to
meet the diverse needs of healthcare providers and patients.

What are your hopes for the future?

We take our credibility and reputation for delivery of a high quality, costeffective technology platform and service incredibly seriously and bring over a decade of experience and expertise to UK’s health and social care sector. We hope to continue working with partners to quickly and cost-effectively configure co-branded versions of our platform to support the remote collection of the patient-reported data they need to inform clinical decisions, identify unwarranted variation or automate data submissions to registries and regulators.

What’s the best part of your job?

It is an incredibly exciting time to be working in the outcomes and value based healthcare space, as we all increasingly recognise the need for empowering our patients to have more say in their care and treatment for making informed decisions. I get to work every day with a passionate team dedicated to the highest of information security and governance standards, usability and accessibility.

We’re able to learn from our patients using our platform every day, and help those working in challenging conditions but remain utterly dedicated NHS clinical teams and organisations striving for better outcomes for patients.

What are your three pieces of advice for budding health innovators?

• Patient-Centred Care: Prioritise tools and solutions that capture the patient’s perspective, ensuring that healthcare delivery aligns with individual needs and outcomes.
• Leverage Digital Innovation: Utilize digital technologies to streamline data collection and analysis, enhancing the efficiency and effectiveness of healthcare services.
• Collaborate Across Disciplines: Engage with clinicians, researchers, and policymakers to ensure that innovations are practical, evidence-based, and aligned with broader healthcare objectives
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