The service is now hyper-localising so that hospitals can share with their maternity community, information specific to each site, enabling better informed choice. For example, in its module titled ‘Giving birth to your baby’ there are Trust pdf documents and images of their birth rooms. It also means that in modules such a ‘Giving birth to your baby early’ mothers have area specific information about which units in the area offer which levels of care to preterm babies.
To support this hyper-localising, and to narrow inequalities in maternity care, SBRI Healthcare, an Accelerated Access Collaborative initiative, in partnership with the Health Innovation Network, awarded the company £495,154. This will be for the implementation, evaluation and development of The Real Birth Digital Programme, creating hyper-personalised childbirth information tailored for marginalised groups.
The programme will support enhanced birth preparation information by creating a personalised application, adapting to individual healthcare needs for improved access. It will promote equitable access by being available in audible multilingual guides and British Sign Language.