Russ is our Commercial Director who oversees the Economic Growth activity for the Organisation and is enthusiastic about how the North East North Cumbria is recognised for all the fab things it does. The infrastructure in the region to support innovation is outstanding, but hides itself so Russ is keen to showcase and highlight it as much as possible. Ideas from frontline staff, academics are encouraged as Russ uses his previous experiences to assess how the AHSN can support them. Innovators from industry will need to complete a short form to be able assess our services, starting with the unmet need and value proposition. We then put a plan in place to see how we and the wider ecosystem can support you. If the idea can add value to the patients of the North East and North Cumbria we will do whatever we can.